Seasoned broadcaster David Watts has joined Mix 93.8FM as programme manager. Watts holds 20 years’ experience in the broadcasting sector as radio presenter, programme manager and scheduler, voice over artist and general manager among others.
“Mix 93.8FM is the fastest growing radio station in Gauteng,” says Watts, “and the challenge presented is to sustain and build on the successes achieved. Few radio stations in the country present listeners with radio not stifled by over-formatting, and it is my intention to further nurture this winning recipe.” Watts believes that programme management is similar to the role a conductor fulfils to an orchestra. “A radio station like Mix 83.8FM comprises a collective of talented individuals, with playing various instruments that contribute to an overall symphony of listener enjoyment. This is what creating legendary radio is all about. It is my job to make their talent shine.”
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