know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs they took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
Agency: MetropolitanRepublic
Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell
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