Primedia Lifestyle receives top honours

Leading shopping centre marketing consultancy Primedia Lifestyle has once again received top honours for its retail marketing strategies at the SACSC (South African Council of Shopping Centres) Footprint Awards. This year the teams claimed 15 of the 36 awards across the, KwaZulu Natal, Gauteng and Western Cape regions. 

 This year Primedia Lifestyle’s marketing teams, media division Media Xpress and creative division Red Pixel secured 41.7% of the awards available, well ahead of the closest opposition which claimed 25% of the awards.

The Footprint Awards are based on overall effectiveness of South African mall marketing strategies, evaluated against criteria including overall concept, media strategy, design solutions, execution and the degree of success achieved which is evidenced by an increase in foot count, centre turnover, publicity received and other key performance indicators. Winning campaigns are selected for their pedigree in delivering accountable mall marketing strategies with an explicit focus on performance-driven marketing.

The shining stars in Gauteng this year were the marketing team from The Zone@Rosebank who secured a 100% entry-versus-win status with three Silver awards for the Brand Yourself campaign and one bronze for the Aid for Japan initiative. The Menlyn Park Shopping Centre and The Riverside Mall teams followed suit by scooping Silver awards for the Enter our World and Riverside Royalty campaigns respectively, alongside the The Jubilee Mall marketing team scooping Bronze for the mall’s launch campaign.

For the KZN stage, Primedia Lifestyle was awarded five out of the top six entries, a Gold for its pedigree in marketing The Chatsworth Centre’s Sugars, the Bitter Truth, Silver for the Gateway Theatre of Shopping’s Ultimate December Destination, and Bronze awards for The Workshop’s FIFA 2010, Phoenix Plaza’s What’s Your Talent, and Umlazi Mega City’s Maskhandi Legend campaigns.

In the fairest Cape, the Unlimited subsidiary’s marketing team at Cavendish Shopping Centre won Gold for the J&B Met campaign as well as a Silver for its Flagship CSI campaigns. The joint centre WAGS campaign also earned a Silver for the Primedia Lifestyle teams at Cavendish Square, Gateway Theatre of Shopping, Menlyn Park, Riverside Mall, The Zone @ Rosebank and Vincent Park.

Primedia Lifestyle MD comments, “The 2011 Footprint Awards have been an amazing experience for us, and taking home 15 of the 36 awards, is a huge honour. Across the board our teams have performed tremendously well in terms of delivering return on investment for our property owners and retailers. I commend each individual involved for their outstanding results.”

“To date our teams have secured a massive 135 Footprint Awards since 2003.These accolades are an indication of what consultancies can attain when the right talent executes marketing strategies, and when they are continually aligned to client’s business objectives.”

For further information on Primedia Lifestyle, visit www.primelife.co.za http://www.primelife.co.za/>  or http://www.primedia-unlimited.co.za/news for more on the awards.