Kelloggs sponsor Health challenge

 

The Kellogg Company of South Africa signs on once again as key sponsor of the annual Health of the Nation 50-Hour Sports Challenge, which has grown exponentially since its launch in 2006. The largest sporting event of its kind in the country, the three-day fun fitness Challenge will host schoolchildren from various Gauteng and Western Cape communities at the Southern Suburbs Sport and Recreation Centre in Rosettenville from January 25, and in Cape Town at the Western Cape Sports School, in Kuils River, from February 15.

In the Challenge, held in association with Sporting Chance, the youth sports development agency that conceived and coordinates the event, Virgin Active, KIA Motors SA and Supersport Let’s Play, as well as radio partners SAfm and Good Hope fm,  more than 5,000 children keep a ball in motion for 50 uninterrupted hours, highlighting the importance of physical activity in children’s lives.

Children compete in up to 15 different indoor and outdoor sporting disciplines over the course of the three days. They are exposed to a huge variety of sports, including cricket, tennis, hockey, rounders, table tennis, badminton, netball, soccer, rope skipping, athletics and touch rugby. Sporting Chance also hosts pre-Challenge road shows in selected communities that address specific social concerns including how to lead an active life; prevent obesity; principles of personal hygiene and nutritional guidance, facilitated by Kellogg® dietitians.

Set for School

The Challenge coincides with Kellogg’s® Set for School Promotion, which gives moms the chance to win a bursary of R10,000 for their children or a R100 instant voucher to buy school supplies and uniforms. Understanding that mothers will do anything to best get their kids ready for the school year, Kellogg’s is making over R1.25 million in bursaries and instant cash vouchers available in this special promotion, which kicks off the 2013 academic calendar.

“More than a quarter of a century of research supports a positive link between breakfast, mental alertness and physical performance.  Eating breakfast may help children to do better in school by improving their memory, grades, attendance, psycho-social function and mood,” says Kellogg’s® Corn Flakes Brand Manager Jack Kruger. “Our involvement with this important initiative combined with the Kellogg’s® Corn Flakes Set For School promotion. supports our belief that a healthy body and mind are a winning combination.”

The Kellogg’s Set for School Promotion rolled out in December 2012 and will run through March 2013.

The Kellogg’s Health of the Nation 50-Hour Sports Challenge is supported by the national Department of Health Promotion.

For more information log onto www.sportingchance.co.za, follow @SportinChance on Twitter and facebook www.facebook.com/sportingchance