Smiles all-round as Greater Than welcomes the Entertainer to its diverse client portfolio. After winning a four-way pitch through a process which included the presentation of credentials and creative strategy, the Entertainer, an international Dubai based company, will fall under the Agency’s international client portfolio for 2012 and 2013.
The Entertainer is a book that will be bursting into the South African market with over 500 two for one vouchers that consumers can use at some of the best restaurants, cafes, nightspots, attractions, spas and hotel accommodation across the country. With vouchers for tourist-friendly outings, leisure activities and dining experiences, there is something in the book for everyone. To mark the launch of the first ever Entertainer South Africa, the book will also include the special offer of two for one hotel accommodation vouchers for 60 hotels across fabulous destinations such as Mauritius, Seychelles, Thailand, Dubai and more. All of this equates to over R120 000 in value.
Galia Kerbel, Greater Than Managing Director, says, “We are excited to implement a full service PR strategy for the Entertainer which includes publicity, media relations, daily press office, social media and event management”. Kerbel continues by saying that “with our proven track record and success with long standing client partnerships such as Harley-Davidson Africa, MARS Africa, The Alphen and The Bungalow, Greater Than has the experience and skill to launch the Entertainer into the South African market”.
The Entertainer owner and CEO, Donna Benton says, “Through our 11 year history, the Entertainer has developed a brand that relies on the strength of its relationships amongst different stakeholders: our merchant partners, our customers, and the media. When we made the decision to enter the South African market, we knew we needed a PR partner who would help us build relationships with local media and amplify our message throughout South Africa. Greater Than is strongly positioned to do so. Additionally, in the pitch process they clearly demonstrated that they understood our value proposition of delivering an experience that creates unbeatable value for our partners and customers”.
The boutique publishing company was established in 2001 by Benton, and boasts 21 books across 14 destinations and 11 countries. The book will be launched both in South Africa and in Singapore simultaneously allowing consumers to ‘Explore, Enjoy & Save’ come December 2012.
For more information about the Entertainer visit http://theentertainerme.com, like http://www.facebook.com/TheEntertainerAfrica?ref=hl and follow @EntertainerZA.
For more information about Greater Than visit www.greaterthan.co.za, like https://www.facebook.com/GreaterThanPR or follow us on twitter @greaterthanpr
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