Vega School of Brand Leadership (Vega) – an educational brand of the Independent Institute of Education (IIE) – in partnership with the Digital Marketing Institute of Ireland (DMI) recently introduced the short learning programme -professional diploma in digital marketing. The intensive ten-week course, which is now open for registration, commences on 5 February 2013 across all Vega campuses, namely, Johannesburg, Pretoria, Cape Town and Durban.
This practitioner-led course has been designed to help students understand how to plan, implement and manage a comprehensive digital marketing strategy for any organisation. This course is suitable for a variety of professions and for all levels of marketing professionals, as it will equip students to better understand the principles of how to integrate digital marketing tactics into overall marketing strategy as well as assist marketing efforts to fully maximise the performance of online marketing investments.
This diploma in digital marketing short learning programme offers a range of modules that are systematically designed to achieve all the relevant outcomes in this short learning programme. These modules include digital strategy creation, pay-per-click marketing, email marketing, Search Engine Optimisation (SEO), web analytics, digital display advertising, social media marketing, mobile marketing and the completion of an integrated digital plan.
Vega’s National Academic Navigator, Dr Carla Enslin notes that the introduction of the course will be of great benefit to South Africa’s business society.
“In the modern business environment, digital marketing is increasingly gaining relevance as a vibrant and essential form of advertising communication, and has the capacity to offer substantial benefits, including viewing campaign results in real-time, and reaching a broad and varied base of consumers.
“This growing trend has necessitated the need to ensure that those engaging in a digital marketing career are provided with the necessary information and tools, that they can successfully implement this knowledge in the workplace.
“Vega is therefore honoured to be part of the DMI network, and is confident that the training provided will allow organisations to employ or contract specialists who are imminently familiar with the notions of digital marketing. Subsequently, this will create a situation in which South Africa is regarded as a thought leader in this field of communication.”
Enslin adds that digital methods of communication and marketing are faster, more versatile, practical and streamlined, and offers as much potential to marketers as it does to consumers.
Students will hone their skills in a range of areas such as strategic decision-making for brands, online marketing, and observing the current trends in the online world, and applying those trends.
Students can register for the short learning programme – professional diploma in digital marketing online or at all Vega campuses in January 2013. Visitwww.vegaschool.com for more information.
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