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Coca-Cola signs with Graffiti again
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Coca-Cola SA has renewed its contract with Graffiti Impact Media to maintain its prime outdoor advertising location on the Life Centre Building in Johannesburg’s City Centre.
This is the third successive year that Coca-Cola will take pride of place on the iconic outdoor site having implemented two different creative campaigns on the building to date.
Comments Richard Wilkinson, Graffiti Impact Media Managing Director, “The Coca-Cola advertising on the Life Centre building has become part and parcel of the Johannesburg city skyline. People anticipate the brand in that location and we’re certain that Coca-Cola will remain there for a long time to come.”
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