Launched over a decade ago, Health24 has always been a trusted source of health information and is the “go-to” portal for nearly a million monthly unique browsers (January 2013 international Effective Measure stats). This month, it received a re-launch facelift to provide additional editorial tools, multimedia and a focus on interactive elements for users. [...]
Acting from purpose is good business
By Datchani Christian, Strategy Director at Yellowwood Future Architects Ask 50 marketing professionals what branding is, and you’re likely to get 50 different answers. Likely variations will include building a reputation, and positioning an organisation perceptually to address a perceived customer need relative to competitors – relevant definitions, but perhaps too narrow and too externally [...]
Read morePinocchio and the Consumer Protection Act
By Danie Strachan, partner at Adams & Adams After the much anticipated commencement date of the Consumer Protection Act, 2008 (CPA) on 1 April 2011, the eroded landscape of commercial and marketing practices in South Africa has been drastically remoulded. Despite the hype amongst the likes of practitioners, academics and students in the legal profession, [...]
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Elle SA turning seventeen in April
ELLE South Africa is turning 17 this April! And not only are they saying goodbye to being Sweet Sixteen – they are finally saying hello to the winners of the very first ELLE Beauty Awards sponsored by Stuttafords. After 12 months of building excitement, ELLE and Stuttafords will be hosting an intimate breakfast awards ceremony [...]
Apple vs. Blackberry – may the best fruit win
Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour. “We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, [...]
Conversation LAB scores with Mr Price Sport
Fledgling creative agency Conversation LAB continues its impressive run of new business wins, by picking up digital work for nationally prized Mr Price Sport. Conversation LAB has been appointed to develop a range of cross-platform digital applications which underline Mr Price Sport’s strategic focus and push into this space. Mr Price Sport has embraced digital [...]
Cerebra launches free eBook
Cerebra, an integrated strategic communication agency, launched “We Are Community”, a free eBook that serves as a social media best practice guide for content and community managers. “We Are Community” was written by Cerebra’s CEO, Mike Stopforth, and was born from Cerebra’s mission to convert more businesses to social businesses in order to better compete [...]
Brandy Fusion makes it debut in Cape Town
At last Capetonians will be able to share in the spirit at the Fine Brandy Fusion, the country’s premier brandy event. This glam gathering of brandy lovers, the city’s social set and celebrities will be hosted from 9-10 May at the Cape Town International Convention Centre and 26-28 June at the Sandton Convention Centre. This [...]
Continental hosts media guru Hamish Pringle
At Continental Conversations, this morning (1 March), at the Maslow Hotel in Sandton, media guru, Hamish Pringle, shared insights about fly fishing and how to plan the ideal channel and content mix, with advertising and media professionals. Pringle has graced South African shores courtesy of Continental Outdoor Media and also launched his fifth book, ‘Spending Advertising [...]
