South Africa?’s leading advertising, marketing & media journal for the past 15 years. Winner of awards for journalistic excellence, ADvantage offers a compelling insight into the South African advertising, marketing & media industry.
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In addition, through its relationship with Advertising Age, America?’s top advertising and marketing journal, ADvantage reports on the latest international trends in communication strategy. With a readership of 20 000, ADvantage provides comprehensive coverage of the top decision-makers in advertising, marketing & the media in South Africa.
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Rates
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| Insertions |
1 |
2-5 |
6-9 |
10-12 |
| *DPS |
R27 400 |
R24 700 |
R22 400 |
R22 200 |
| Full Page |
R14 300 |
R13 000 |
R12 500 |
R11 100 |
| 1/2 Page |
R10 100 |
R9 300 |
R8 800 |
R8 300 |
| Island |
R8 800 |
R7 500 |
R7 000 |
R6 400 |
| 1/3 Page |
R7 600 |
R7 000 |
R6 400 |
R6 200 |
| 1/4 Page |
R5 400 |
R5 100 |
R4 500 |
R4 200 |
These rates exclude VAT but include agency commission.
*DPS: double page spread
Online Rates
| Homepage Top Banner ?– animated |
R10 000 |
R3 200 |
| Homepage Top Banner ?– static |
R8 000 |
R2 500 |
| Homepage Right Hand Square (top & bottom) ?– animated |
R4 000 |
R1 800 |
| Homepage Right Hand Square (top & bottom) ?– static |
R8 000 |
R2 700 |
| Subsequent Page Top Banner ?– animated |
R8 000 |
R2 700 |
| Subsequent Page Top Banner ?– static |
R6 000 |
R1 800 |
| Subsequent Page Right Hand Square (top & bottom) ?– animated |
R3 500 |
R1 400 |
| Subsequent Page Right Hand Square (top & bottom) ?– static |
R2 500 |
R1 000 |
Prime Positions
| ?• Inside front cover |
+25% |
| ?• Outside back cover |
+25% |
| ?• Inside back cover |
+10% |
| ?• Guaranteed positions |
+20% |
| ?• Advertorials |
+20% |
| ?• False cover |
R47 200 |
| ?• Inserts A4 |
R8 800 |
| ?• Split centre cover |
R54 600 |
| ?• Front cover earspace |
R14 500 |
Material Specifications
| Ad Size |
Type (mm) |
Trim (mm) |
| DPS |
300 x 430 |
330 x 490 |
| Full Page |
300 x 215 |
330 x 245 |
| 1/2 Horizontal |
135 x 205 |
145 x 215 |
| 1/2 Vertical |
290 x 95 |
300 x 105 |
| 1/3 Horizontal |
100 x 205 |
110 x 215 |
| 1/3 Vertical |
290 x 55 |
300 x 65 |
| 1/4 Page |
135 x 95 |
145 x 105 |
| Island |
140 x 150 |
150 x 160 |
Adverts to have 3mm bleed applied all round
ADvantage reproduction requirements
Adverts (electronically)
Adverts must be supplied in Tiff or PDFX1a file format (No JPEG or RGB images to be
embedded.) A rainbow proof or chromalin must be supplied for text and colour accuracy. If
requested, disks will be returned within six to eight weeks of date of publication. Material
is otherwise filed with our production department. We are not responsible for the colour
accuracy should a rainbow proof or postscript colour proof not be supplied. No litho positives
will be accepted.
Picture Quality
Formats required: Tiff, EPS or JPEG without compression. No Bitmap, Pict or Giff files will be
accepted. All images must be supplied at 300dpi with a canvas size of no less than 10cm x 10
cm. Where possible, please supply a colour transparency or a glossy print (no colour lasers) for
scanning. If images are shot with a digital camara, please set quality to maximum. Anything
less than 10 000 pixels per inch is not suitable for reproduction.
Distribution
ADvantage is distributed in the first week of each month.
Booking Deadline
Bookings to be made four weeks prior to publication.
Material Deadline
Material to be supplied three weeks prior to publication.
Cancellation Deadline
Cancellations to be made in writing two weeks prior to the booking deadline.
Conditions
All contract bookings to be placed within one year from advertising inception.
Sales Executives:
Sherrie Weir: Cell: 082 373 6149
Tel: (011) 468-3717/9
E-mail: [email protected]
Editor-in-Chief: John Farquhar
E-mail: [email protected]
Managing Editor: Jennifer Searle
E-mail: [email protected]
Special Projects Manager: Anita van der Merwe
E-mail:?[email protected] ?
Journalist: Thamashni Naidoo
E-mail: [email protected]
Primedia Publishing
366 Pretoria Avenue, Ferndale, Randburg
Tel: (011) 293-7400, Fax: (011) 787-5776
