AUGUST FEATURES

Challenging the paradigm 24
We take a look at Lowe Bull, an advertising agency that has done well since its launch in 1996 €“ building brands and winning international creative awards while competing against the best agencies locally, in the US and Europe.

Enjoying the good life 28
The media have not been slow in recognising the value of constantly encouraging people to take time off and enjoy the fruits of their endeavour. We take a look at key players in lifestyle media.

Getting involved with radio 33
More so than any other media, radio has the ability to build strong connections with a community. Capable of generating instant response from a loyal listenership, a radio station€™s bond with the communities around it is a precious commodity, and one that marketers can use to real effect.

Community radio€™s top performers 40
Running a community radio station is no easy task. Lack of advertising support, constant staff churn, and less than ideal facilities can make keeping afloat a daily battle. We look at some of the factors that have helped the Top 10 community stations rise above these challenges.

Building relationships 44
Events and conferences have the unique ability to attract various audiences to separate sessions that enable company management to successfully engage in one-to-one dialogue with each group €“ with the overall objective being to build and solidify positive relationships.