Phylicia Oppelt, editor of the Sunday Times, is pleased to announce the appointment of award-winning investigative journalist, Rob Rose, as editor of the Business Times. Rose’s appointment is with immediate effect, and is part of the Sunday Times strategy to invigorate business reporting and deliver unique insights to its readers. Oppelt says of Rose’s appointment, [...]
Turning social media into a powerhouse lead generator
By Gordon Geldenhuys, head of online reputation management (ORM) at digital media consultancy, Acceleration Media If you run a business with long sales cycles — whether you’re selling cars, houses, high-end financial services, or complex business equipment and services — you should be looking closely at the role that social media can play in [...]
Read moreWho owns the copyright in your CD cover?
By Jani Cronje – Senior Associate at Adams & Adams The fact that the CD cover of a young artist may feature, for example, a photograph of him strumming away at his beloved guitar, gazing into the distance, does not necessarily mean that that the bright eyed artist owns the copyright in the CD [...]
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Strong growth for OOH
Sarel du Plessis, executive director of OHMSA, has today announced that the performed very well during the past 12 months. The source of the analysis is Nielsen Media Research who produce the statistics from measured and reported advertising spend across the 7 major media sectors. For the period of March 2011 to February 2012 [...]
PRASA and OOH – a Perfect Match
Jean Coetzee of Provantage explains the efficacy and visibility of OOH in train station environments. Train Stations have been given a facelift. Within the government’s 30 year plan to recapitalise the public transport industry, train stations, such as Johannesburg’s Park Station, Pretoria Main Station and Durban Station have become nodes where numerous modes of transport, [...]
Enrolments are open for AMASA’s 2013 Media Planning Workshop
The 2013 annual AMASA workshop will be held at Emerald Resort & Casino situated on the banks of the Vaal River. Enrolments are open to anyone that would like a clear understanding to the inner workings of media planning and strategy. Once again the annual AMASA media workshop will be themed: Media Mechanics – [...]
Airport.tv celebrates first year of operation
A year after its launch, airport.tv continues to fly as the only national digital TV network in the airport environment. The fully-fledged television network runs in all 9 ACSA airports in South Africa and offers advertisers an LSM A captive audience of over 2 million passengers per month. Mzi Deliwe, GM of Airport Ads [...]
Recipient for 2012 Lion of St Mark Award announced
The organisers of the 60th Cannes Lions International Festival of Creativity, have announced the 2013 recipient of the prestigious Lion of St. Mark award. The accolade is to be given to advertising legend Lee Clow, Chairman of TBWA\Media Arts Lab and Director of Media Arts, TBWA\Worldwide. The accolade will honour Lee’s long and outstanding contribution [...]
Mega mobile billboard creates awareness
Street Cred is the brainchild of Garth Maluleke, a man whose vision is providing alternative marketing solutions, implemented through innovative mega branding in the form of trucks.Growing up in a township environment taught this entrepreneur the significance of community and playing a role in making a difference to others. To this end, wherever possible [...]
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