Ceres Fruit Juice, one of South Africa’s most beloved home-grown brands has launched a Ceres Limited Edition Apple flavour in a cheeky response to Liqui-Fruit’s recent release of the Liqui-Fruit BlackBerry Flavour. “We thought we would have a bit of fun by responding to Liqui-Fruit’s recently launched blackberry flavour by launching a limited edition apple, [...]
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Draftfcb rewrites a chapter in its marketing book for NIVEA
NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product. Marketing Director Laurens [...]
Cruise line launches new TV ad
MSC Cruises is launching a new TV advertising campaign based on a series of moments inspired by the company’sMediterranean spirit and way of life. Based on a creative concept by advertising agency Leagas Delaney London and directed by Peggy Sirota from PRETTYBIRD, the commercial reveals a series of moments that set out MSC Cruises’ belief that life shouldn’t be measured by the minutes we [...]
Fish and Chip ad attracts many to YouTube
MetropolitanRepublic is the agency behind the Fish and Chip Co Hake and Chips for R25 meal ad that the SABC is refusing to flight. This commercial depicts a cartoon President Jacob Zuma and his family having dinner was not aired because it implied presidential endorsement of the product, the SABC said on Tuesday. As of today it [...]
Ireland/Davenport find an opportunity in the Amazon
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon. The seven-year-old Johannesburg-based advertising agency was tasked [...]
TBWA makes billboard entirely of shoes
Many great campaigns begin with a simple idea, or rather a question. In the case of insect killer Doom’s new campaign, the question is “What is the actual power of Doom?” The answer, according to TBWA, makers of the new Doom outdoor campaign, has been brought to life in the form of a [...]
Clover is still way better
In cricketing parlance, a ‘five-for’ is every bowler’s dream, but in advertising terms, receiving five different awards at the country’s biggest annul event is even more special. This is exactly what Clover and its agencies managed to achieve at the 34th Loerie Awards held in Cape Town in late September. Clover did “way better” than it [...]
PocketMedia helps navigate the new Companies Act
Grant Thornton has the expertise needed to help its clients navigate the complexities of the new Companies Act introduced in 2011, without its operations being over-constrained by regulation and red tape. As such, it recently contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and [...]
One Portuguese salad between friends
Santam and Nando’s have made quite an impact by uniting with each other to support a very worthy cause. ‘One Portuguese Salad between friends’ campaign has been a huge hit and certainly created a ‘positive’ stir not just within the ad industry but with the public at large as well. The public are delighted at [...]
Santam challenges Nando’s
Santam,have responded to the TV ad created by quirky fast food chain Nando’s. The response is a challenge to Nando’s spoof of Santam’s latest TV ad featuring Ben Kingsley and a character named “Floyd”. The ad dubbed ‘Back At Ya’ starts flighting on national TV stations tomorrow (25 March 2012) To see the ad click on http://www.youtube.com/watch?v=eUAKjzEzeq8
