At a breakfast hosted in conjunction with the Wits Business School (WBS) the Johannesburg Press Club (JPC) announced that the Right to Know (R2K) Coalition Campaign has been voted its 2012 Newsmaker of the Year. (JPC) said that the R2K Coalition, which is inclusive of more than 400 organisations and a membership of over 30 0000 individuals, has displayed extraordinary courage, commitment and consistency in ensuring extensive news coverage [...]
Out of Home trends for 2013
By Craig Page-Lee, Managing Director Posterscope In the out of home sector we will see the formation of smaller networked-agencies with teams structured to client’s specific needs and the bringing together best-in-class per project. There will be an increased movement of key marketing heads into agency lead roles and vise versa. Every campaign will now have a digital [...]
THEWEEKINTEN 06
Joe Public wins Nedbank Joburg agency wins final pitch shootout against M&C Saatchi Abel Nedbank has awarded its advertising account to Joe Public, the Johannesburg agency enjoying a golden period. According to the Nielsen Company, Nedbank spent R260m on media advertising last year, the same as the much bigger Absa, but trailing some way behind [...]
Counterfeiting a significant force in Africa
By LaurenFrizelle: Attorney in ENS’ IP Department You may well have read some of the stats: the global trade in counterfeit goods comes to some US$600 billion per annum; this trade in counterfeit goods represents 5 -7% of world trade; counterfeiting has grown some 10 000% over the past two decades. These facts and [...]
Understanding PR
By Lucinda Boddy, MD of Livewired PR There are often misconceptions when it comes to understanding what PR is, the true benefits, and why it is in fact important. According to the Public Relations Institute of Southern Africa (PRISA), “Public relations is the distinctive management function that establishes and maintains mutual communication, understanding, acceptance and [...]
Consumers choose experiences over products this festive season
A survey conducted by South Africa’s leading group buying and ecommerce platform, Groupon reveals that the most desired gift this festive season is to share an experience with a loved one. According to the survey, 61% of the respondents chose this option because they believe an experience is a memory for a lifetime. “What [...]
Mercedes-Benz in the digital driving seat
Underground art, emerging filmmakers and even kasi coffee are not the traditional offering from a motor manufacturer. But that’s what you can expect from Mercedes-Benz South Africa’s new online lifestyle content portal, mblife (mblife.co.za)Mercedes-Benz and its content partner, New Media, have taken the bold step of placing the brand at the centre of contemporary [...]
