Coca-Cola SA has renewed its contract with Graffiti Impact Media to maintain its prime outdoor advertising location on the Life Centre Building in Johannesburg’s City Centre. This is the third successive year that Coca-Cola will take pride of place on the iconic outdoor site having implemented two different creative campaigns on the building to [...]
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Primedia Outdoor unveils SA’s first roadside LED billboard
Primedia Outdoor unveils SA’s first roadside LED-screen billboard on national road Situated on the N1 South between the Malibongwe and Beyers Naude offramps, this innovative prime outdoor real estate captures the attention of 64 000-plus vehicles each day. It measures an impressive 4.5 m by 18 m, giving exclusive client, MTN South Africa, iconic status on [...]
Outdoor billboard condenses moisture to create drinking water
The University of Engineering and Technology of Peru (UTEC) required an ingenious idea to announce the opening of registration for the first semester. The creative team of advertising agency , led by Humberto Polar, responded with a billboard design that would harnesses the humidity in the air and convert it into potable water. The [...]
Provantage launches Transit TV
Out of Home agency Provantage announces the launch of Transit Television. The groundbreaking platform comes at a time when advertisers worldwide are adopting Digital Media networks as an innovative method of growing their reach and frequency in the ever fragmenting media landscape. Transit.TV offers advertisers the opportunity to communicate to viewers in a captive [...]
Proud partner of AFCON
Expand a Sign was proud to be one of the branding partners of AFCON. The order included one of the largest banners in Africa (7560m²) which covered the entire field and was used for both the opening and closing ceremonies. They also made 12m x 12m stadium banners as well as hundreds ofbranded covers for Pilates balls [...]
Jacobs takes to the skies with Provantage
To demonstrate the “verwohnaroma” of Jacobs coffee to high flyers, Provantage has launched a campaign that has all tray tables and head rests on Mango flights branded. Moreover, to experience the flavour and aroma, airline passengers are served fresh cups of Jacobs coffee. The campaign will be taking the well-known coffee brand to the domestic [...]
Provantage launches new commuter shelters
At an official ceremony in Alexandra, the City of Johannesburg’s Public Transportation MMC, members of the media, members of Public Transport Media, Provantage Out of Home Media, members of the Taxi Operating Investment Companies and VIP guests witnessed the unveiling of the city’s new commuter shelters. Public Transport Media, a joint venture between Leading Out [...]
ComutaNet flights live AFCON games at taxi ranks
ComutaNet, which reaches over 20 million commuters on a weekly basis, is proud to announce the flighting of live AFCON Cup Games in 12 ranks across South Africa in partnership with the SABC. Leaders in the commuter market and proud supporters of AFCON, ComutaNet aims to provide top content that is entertaining and informative to its [...]
Getting maximum brand impact
Expand a Sign recently provided Castle Lager with Flying Banners, Ex-Shades and Ex-Dome Gazebos which were used at the Newland’s Cricket ground earlier this month. The combination of these three branding solutions proved highly successful, creating maximum brand impact, whilst providing much needed shade to spectators. “Expand a Sign supply 67 of the top 100 brands internationally, and [...]
Computer and technology chain connects with Airport TV
National retail outlet Incredible Connection has taken advertising space on Provantage’s airport.tv™. With a commercial flighting in all 9 ACSA airports in South Africa, the response has been extremely successful with the retailer signing another month, extending their contract until January. Every month airport.tv™ exposes brands to over 2 million consumers in the upper LSM bracket. It [...]
