The Apex Awards, synonymous with strategic and creative effectiveness, has invited a Y&R representative to join the judging panel for the second consecutive year. Bibi Lötter, Y&R Johannesburg Creative Director has accepted the invitation to sit on the 2013 jury, delighted to be considered amongst the industry mix. As the only South African entity to [...]
About Gillian Abrahams
Author Archive | Gillian Abrahams
Nando’s or nothing
Telling consumers about new meals in an entertaining and typically Nando’s way and piquing their interest upfront, is always a challenge. “Luckily,” says Nando’s SA senior brand manager Ashley Stansfield, “the combination of witty voice-over and clever (but obviously not perfect) lip synching, with a serious TV news report scenario and a walk out in [...]
Lion’s Wing wins Best Earned Agency in Africa award
Lion’s Wing Brand Communications has won the Best Earned Agency in Africa award at the Diageo Marketing Brilliance Awards – Africa regional finals, held recently in Accra, Ghana. Lion’s Wing, in partnership with OwenKessel and Edelman UK, where honoured for the outstanding results achieved for the John Walker & Sons Diamond Jubilee media campaign, implemented [...]
NYC PictureStart Film Festival takes place in SA this month
Founded in 2002, the annual NYC PictureStart Film Festival (NYCPSFF) showcases short films from all over the world from emerging filmmakers as well as those already established in the industry. PictureStart will host its inaugural tour of South Africa from April 22 – 28 2013, with two nights in Potchefstroom (The Snowflake Building) and two nights [...]
Draftfcb campaign rolls out next phase to stop electricity theft
Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa. A national partnership initiative aiming to mobilise all sectors of South African society to stand for legal power use and stop electricity theft, Operation [...]
New chairperson elected for AMF
Kim Weissensee, MD of media investment company Applied Media Logic has been elected Chairperson of the Board of Directors of The Advertising Media Forum (AMF) whose members comprise the leading media mavens in South Africa, and through whom 95% of all media investment in South Africa is bought. In thanking the outgoing Chairperson Erica Gunning, Kim [...]
Key insights from recent Mobile World Congress
Large organisations with extensive reach and the means to finance innovation are investing in entrepreneurs to take their brands to new places. This was one of the key insights revealed during the recent Mobile World Congress in Fira Gran Via, Barcelona, says Angus Robinson, Director of Mobile for leading digital agency NATIVE. Mondelez International and [...]
World’s smallest billboard
Held annually over 3 days, Design Indaba is the world’s leading conference for designers and creative thinkers. Absa is South Africa’s biggest supporter of design. Absa believes that design and creativity are the backbone of a country’s economy. We needed to tell people this at Design Indaba 2013. So, we created a virtual country – The [...]
The world’s most culturally relevant brands named by Added Value
Brand development and marketing insight consultancy, Added Value, has named the world’s most culturally relevant brands after polling more than 62 000 respondents in 10 countries during the latter quarter of last year in its Cultural Traction™ 2013 report. Leading the list is Google. Also featured on Added Value’s Top 10 on a global [...]
Garmin releases major update for mapping application
Garmin Southern Africa has announced Garmin Adventures a free, interactive way to swap stories with a community of fellow explorers, brag to buddies about your travels, or let friends and family find your favourite spots. After releasing a major update to their free mapping application BaseCamp, the Garmin can now be more of a diary, [...]
