The ABF’s Annual General Meeting will take place at 18h00 on the 8th May 2013 at Draft FCB in Sandton. It will be held in Boardroom 4 also known as Constitution Hill. “Draft FCB has kindly sponsored the venue for our AGM this year,” says Riana Stander, ABF’s Treasurer. “We are always grateful when agencies assist [...]
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Word-of-mouth still the most trusted form of advertising
Word-of-mouth has been around for centuries. See why it’s important to be using it now, and how to enhance it with the technology you have at your fingertips. Around 92% of people trust recommendations from people they know, according to research conducted by The Nielsen Company last year. This means that over 90% of [...]
OFyt awarded Kia Motors advertising account
It is not often that an automotive company goes out to pitch for a new advertising agency but when this happens it sets the market ablaze. Kia Motors South Africa called on the client agency relationship expertise of the Independent Agency Search and Selection Company (IAS) to assist them in finding the perfect fit for [...]
IAS and AdForum introduce top five creative awards for SA ads
The and its international partner AdForum.com have joined forces to introduce their Quarterly Top 5 ads in South Africa, judged by Ad Forum and the international community that it serves. Every quarter the top five creative advertisements will be recognised and announced. Advertising agencies will need to complete their profiles on Adforum.com or register if not [...]
ACA welcomes six new members
The Association for Communication and Advertising (ACA) proudly welcomes six new members: × O’mage Ltd × Ornico Group (Pty) Ltd t/a Launch Factory × 360 Degrees Production House (Pty) Ltd × TrinergyBrand Connectors (Pty) Ltd × 8 Brand × Rogue Brand Agency “The business of advertising and communications is by nature highly competitive and it is this very competitiveness amongst [...]
Unilever joins the Loeries in supporting Ubuntu Award
The Ubuntu Award for sustainable marketing was launched by the Loeries in 2010 and this year Unilever joins the Loeries in supporting this initiative. “This award is about much more than a brand campaign,” says Loeries CEO Andrew Human. “We are recognising companies that make good corporate neighbours, companies that are able to do good [...]
Loeries Exhibition at the Vega School of Brand Leadership
Showcasing the most recent award-winning work in a gallery-style format, the Loeries Exhibition will make a stop at the Vega School of Brand Leadership in Johannesburg next week from 15 – 19 April. The Loeries entry season is in full swing and the exhibition provides a great point of reference for both students and industry [...]
Conversation LAB and Hirsch do a deal
Hot on the heels of signing Mr Price Sport, Conversation LAB now secures Hirsch, another top South African retailer, to their fast growing and impressive stable of clients. Conversation LAB has been appointed by Hirsch to develop a ‘mobile first’ strategy to support their drive into e-commerce and m-commerce. Conversation LAB will implement a new [...]
Loeries offer early bird discount until 15 April
can still get a 10% discount on Loeries entry fees if you submit your entries by 15 April. This early bird special is also eligible for the new Effective Creativity Award. Effective Creativity has been introduced to recognise the link between innovation and business success. To be eligible to enter this new category, a campaign [...]
Y&R judges Apex for second year running
The Apex Awards, synonymous with strategic and creative effectiveness, has invited a Y&R representative to join the judging panel for the second consecutive year. Bibi Lötter, Y&R Johannesburg Creative Director has accepted the invitation to sit on the 2013 jury, delighted to be considered amongst the industry mix. As the only South African entity to [...]
