Sarel’s boards The outdoor advertising industry body will get a shake-up from its new chief It hasn’t been easy to keep up with Sarel du Plessis since he left Media24. But now he’s popped up again as the new executive director of Out-Of-Home South Africa, with ambitious plans for the organization, including raising its share [...]
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THEWEEKINTEN 06
Joe Public wins Nedbank Joburg agency wins final pitch shootout against M&C Saatchi Abel Nedbank has awarded its advertising account to Joe Public, the Johannesburg agency enjoying a golden period. According to the Nielsen Company, Nedbank spent R260m on media advertising last year, the same as the much bigger Absa, but trailing some way behind [...]
THEWEEKINTEN 05
Shock treatment Controversy gets attention, yes, but does it suit your product? Is business slow or boring, or is it just that the silly season is upon us? We’ve had two attempts to court controversy, with interesting illustrations of the different categories of shock. There was the Fish & Chip Company, upsetting a whole bunch [...]
THEWEEKINTEN 04
Can Ogilvy take top two creative positions? The battle for creative leadership has never been closer November 26, 2012. There’s still much to fight for in the remaining advertising competitions of 2012. One of the most intriguing possibilities is that Ogilvy Johannesburg will come in second, behind Ogilvy Cape Town, making it a clean sweep [...]
THEWEEKINTEN 03
Ogilvy Cape thunders on In its hottest streak ever, the Cape agency continues to plunder awards T here seems to be no end to Ogilvy Cape Town’s hot streak. After topping the points tables of the Loerie and the Bookmark (digital marketing) awards, it now sits astride the Assegai awards table, for direct response and [...]
THEWEEKINTEN 02
November 12, 2012. Ads for an Epoch Facebook tries to emulate ‘1984’ and ‘Crazy Ones’ but doesn’t quite make it I nstead of commissioning a statue of its founder or setting up a charitable trust, a high-tech industry leader today may choose to mark its achievement with a self-conscious, epochal advertisement that makes a “Big [...]
THEWEEKINTEN 01
Ogilvy Cape’s hot streak Cape agency can’t be beaten for 2012’s top creative spot O gilvy Cape Town is on the hottest of hot streaks right now. It heads the creative leaderboard and has amassed enough points from the awards events so far that it can’t be overtaken in the two remaining events (see table). [...]
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