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Archive | May, 2011

New global TomTom marketing campaign

TomTom has launched a new campaign “Break Free”. The campaign aims to encourage people around the world to break free from traffic jams with TomTom’s HD Traffic service. HD Traffic is a live traffic service that delivers accurate traffic information straight to a compatible TomTom device every two minutes – that’s up to seven times… read more

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Give quality information and expect the best coverage

By Mbali Msimango Practice Head Group HMC Seswa During the last few years, the growth of online media has resulted in the shrinking of the traditional newsrooms and modified the role of journalism immensely. The consumers are reading news and sourcing their information via internet and cellphones where information is readily available in real time.… read more

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Oracle Airtime Sales rebrands

On June 1 Oracle Airtime Sales (OATS) will rebrand to DStv Media Sales. Established in 1996, Oracle has been a key driving force behind the growth of DStv in South Africa and the brand’s expansion into the rest of the continent. Recently-appointed DStv Media Sales CEO, Chris Hitchings, explains that the company felt the time… read more

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Alistair Duff joins Draftfcb Cape Town

Draftfcb Cape Town has appointed lateral-thinking, paradigm-shifting, communication-catalyst Alistair Duff as  its strategic planning director Duff, who has been both music critic and journalist in South Africa, joined the Mother City agency after being asked by managing director, Draftfcb Cape Town, if Duff believed he had what it takes to build its strategy department into the… read more

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