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Archive | April, 2011

A powerful marketing tool

by Post Master on 2:05 pm in Marketing

CASE STUDY Predictive analytics: next generation retail site selection Faced with the challenge of how to expand its national network significantly in less than three years, one successful South African retailer turned to predictive analytics and discovered a powerful method that has enabled it to evaluate potential sites much faster and more cost-effectively. Site selection… read more

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MTN extends its commercial partnership with CNN

by Post Master on 2:03 pm in Media

An exclusive cross-platform advertising campaign around CNN’s ‘Marketplace Africa’ launched in March.  The new advertising campaign – built around the network’s flagship Africa focused business programme ‘CNN Marketplace Africa’, focuses on business at the crossroads of where Africa and the global marketplace converge, offers MTN a high profile platform to showcase its support of African… read more

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Perfect Pitches: Swapping public relations for personalised relations

by Post Master on 2:02 pm in Public Relations

By Robynn Burls The number one tip in PR Pitching 101 is to make your pitch relevant. It’s obvious isn’t it? But before you start turning the page, just read on a little more. This tip has to be the most important tip of the lot. The starting point, the Alpha, the tip that makes… read more

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WHAT’S KEEPING CMO’s AWAKE AT NIGHT

by Post Master on 2:01 pm in Research

The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period. The stark reality remains that embracing social media is not optional and that integrating it into the marketing and communications functions implies a deep transformation not… read more

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